Mobile Social Media Cookbook - for free

Web on the Move - Landscapes of Mobile Social Media by Santtu Toivonen of VTT (Technical Research Centre of Finland).

I'm glad to share with you one of my findings for creative bed time reading. And the best part it, that it can be downloaded for absolutely free.

I found these Santtu's findings on mobile social media to be in one of my projects a very useful and up-date cookbook that would cost at least hundreds if not thousands of euros if published commercially by some consulting company. It's great there still lives some academic traditions: to let your colleagues freely check your study and give you feedback.

So my feedback to Santtu: Great work. And even if you focused your study on mobile social media, it gives lot also for the wired one. Special bonus I give for that Santtu is not hiding behind fine technical acronyms but writes plain business.

I think the best credit I can give is, that while reading Santtu's paper (I printed it in an old fashioned way for bedtime reading) I outlined all the important and useful text with yellow marking pen - leaving me with a yellow book.

So I think it's no use of quoting the most important parts, because it would fill our whole blog.
But okay. I do one more favor besides showing you guys this treasure. I copy-paste here the abstract. Then go read the rest your self. So you know, what the next millioners-to-be already know. Or at least you learn what mash-up or disruptive innovations mean and can catch the time.

You're probably wondering now why I'm exposing my treasure for all of you. So am I.

Maybe I wanna show off how fine papers I read and get respect- or hope to get good hints from you in return. Or maybe that's what social media is all about. Sharing.

"Social media is at its finest in the middle of the first decade of the third millennium. In
particular, a steadily increasing amount of social media content is created with mobile
devices such as digital cameras and camcorders. More and more content captured with
these mobile devices is being uploaded on the Web, and the uploaded content receives
ever more people downloading it in return, as well as tagging it, recommending it to
friends, refining it for own purposes, and so on.

Killer applications such as MySpace, and especially the likes of YouTube and Flickr,
enjoy and benefit from content created by mobile devices. It is crucial to note, however,
that for the vast majority, the advantages of mobility have only been utilized in the
content creation part, rather than the content consumption part. Mobile content
consumption has until now been neglected in social media application design and
provisioning.

This report aims at providing a glance on how mobility, and along with it the important
notion of context-awareness, has impact on social media. Moreover, the report seeks to
analyze the potential business opportunities for mobile social media. The research was
conducted in the form of expert interviews."